Empowering AI Solutions. Driving ROI. Elevating Success.
EXAMPLE AI USE CASES FOR MARKETING LEADERS
Customer Segmentation
Customer Segmentation
Customer Segmentation
Description: Segment customers for targeted marketing campaigns.
Typical ROI: 30% increase in marketing effectiveness.
Best AI Model: Clustering Algorithms
Data Types: Customer profiles, purchase history, social media data, CRM data.
Personalised Content
Customer Segmentation
Customer Segmentation
Description: Generate personalised marketing content with AI.
Typical ROI: 25% increase in engagement rates.
Best AI Model: GPT-based NLP models
Data Types: Customer data, content performance, demographic data, purchase history.
Predictive Analytics
Customer Segmentation
Social Media Monitoring
Description: Predict the success of marketing campaigns.
Typical ROI: 20% improvement in campaign ROI.
Best AI Model: Logistic Regression
Data Types: Campaign data, customer behaviour, market trends, sales data.
Social Media Monitoring
Social Media Monitoring
Social Media Monitoring
Description: Track and analyse social media sentiment in real-time.
Typical ROI: 15% improvement in brand reputation management.
Best AI Model: Sentiment Analysis
Data Types: Social media posts, customer feedback, brand mentions, engagement metrics.
Ad Targeting
Social Media Monitoring
Ad Targeting
Description: Optimise ad targeting using AI-driven insights.
Typical ROI: 25% increase in ad conversion rates.
Best AI Model: Logistic Regression
Data Types: User profiles, browsing data, purchase history, ad performance data.
Lead Scoring
Social Media Monitoring
Ad Targeting
Description: Rank leads based on their likelihood to convert.
Typical ROI: 20% increase in lead conversion rates.
Best AI Model: Random Forest
Data Types: Lead data, CRM records, engagement metrics, sales history.